CEO
Building and transforming digital businesses.
I am a CEO with a proven track record of transforming and scaling digital marketplace businesses by building empowered organisations that execute faster.
I have led public and private equity-backed companies through strategic growth, AI-driven transformation, organisational redesign and ownership transitions, creating enterprise value while building high-performing teams.
Track record
Selected experience
Most recently, I led coches.net through strong growth, organisational change and successive ownership transitions. Earlier roles took me across food delivery and live-event ticketing.
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Marketplaces across categories
My marketplace experience spans food delivery, ticketing and classifieds across automotive, events and logistics, from early-stage businesses to established market leaders.
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Growth and operating leverage
A track record of more than doubling the business while more than doubling margins through strong operating leverage.
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European business leadership
I progressed from leading a local business to taking responsibility across Spain, Benelux and Italy, leading senior teams in markets at different stages of maturity.
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Private equity experience
I have led businesses through successive ownership cycles while maintaining business delivery, organisational stability and strategic momentum.
Leadership
How I lead
I am at my best when a business needs clear direction and decisive action. I simplify complexity, set clear accountability, give talented people room to deliver and make difficult decisions when needed.
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Marketplace growth
Customer value, recurring revenue, pricing and commercial execution.
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Change and execution
Strategy, organisational design and execution through moments of transition.
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Teams and operating systems
Clear accountability, strong decision-making and leaders trusted to deliver.
Advisory and board
Selective advisory and board work
Alongside my executive career, I selectively consider advisory and non-executive roles where my operating experience can help a board or leadership team make better decisions and move faster.
Beyond work
Portuguese and based in Madrid, I have lived and worked across Europe, Latin America and Asia, including Portugal, Ireland, France, Brazil and Singapore.
Outside work, I spend most of my time with my family or running, typically training for the next marathon. A marathon begins with an ambitious goal and months of disciplined preparation. Race day then tests how you manage surprises, doubt and accumulated fatigue, forcing you to continually reassess, adapt and keep moving towards the finish line. If you would like to follow the months of preparation behind the occasional glorious moment, you can find me on Strava.
Contact
Get in touch
I welcome thoughtful conversations about advisory work, mentoring and relevant connections. If there is a clear reason to connect, send me a note.